The spread of Japanese food brings opportunities for Vietnamese shrimp industry

(10/4/2019 12:00:00 AM)

The overseas Japanese community has nearly 3 million people in many countries such as Brazil, the United States, the Philippines...The demand for seafood products of the community is quite large, in which Vietnamese shrimp is one of the indispensable product.

Japanese people are very sophisticated in cuisine. The selection and processing of Japanese's dishes are very thorough, focusing on nutrition and quite fussy. That makes Japanese products are very easy to eat besides being very eye-catching. Vietnamese shrimp enterprises have been exporting shrimp products to Japan and overseas Japanese communities in the United States, South Korea, Australia, Singapore, Taiwan ...  and, most recently, the EU market with increasing consumption. The partners said that Vietnamese shrimp products brought to Japanese restaurant systems not only attracted Japanese customers but also attracted more and more native customers. Today Japanese food is becoming even more popular overseas.

The Japanese-style processed shrimp products are made in Vietnamese shrimp companies quite diverse such as nobashi shrimp, ebi fry shrimp, tempura shrimp, ebi katsu shrimp, pritter shrimp ...

The US-China trade war is still intact. This is a tremendous opportunity for Vietnamese shrimp businesses to replace the output of breaded shrimp from China. Once the businesses has occupied the market, other opportunities will come. Although breaded shrimp in American style is not as sophisticated as Japanese style, the basic processing process is not different.